Creating a website is only the first step. Once a website is up and running, traffic is essential to bring the business to life. Without visitors, a website will languish, without earning any profits. Below are three sure fire site promotion strategies you can use to attract visitors in droves:

Discussion Groups

Apply the oldest principle of marketing to your business and go where the people are. Your ideal audience is already gathered in communities on the Web. All you have to do is find them! By participating in discussion groups, chat rooms, forums, and message boards where potential customers are already holding conversations, you can begin developing the critical relationships needed to turn visitors into customers.

Press Release Marketing

Press release marketing helps websites spread the word about their business without spending a fortune on advertising. Press releases are free – although you may choose to pay a distribution service such as PRWeb to send out the release for you. A press release distribution service (there are free ones) will submit your release to major news wires such as Google News, as well as deliver the story directly to thousands of editors’ and reporters’ inboxes. The inbound links created by the press release also aid in search engine optimization.

Blogging

Are you the most knowledgeable expert in your field? Prove it by sharing your expertise in a blog. Blogging is a great way to establish your reputation as a leader in your market, brand your product or service, and expose yourself to a new audience. You can also comment on other blogs in your niche market, just be sure to include your URL in your comments so that readers can find you.